Sunday, April 25, 2010

NBA Digital Disciple Series with Digital Hoops Blast

Starting tomorrow, Andy Pawlowski (of Digital Hoops Blast) and I will embark on a digital 'dig through' of every NBA team's website...
30 teams. 7 weeks. 2 bloggers. 1 mission: to share our learnings of how NBA teams uniquely leverage digital tools to build fan community.

As students, or disciples of the game, we'll supply you with the doctrine - 5 takeaways per team - and raise you one enhancement suggestion for each learning that's highlighted.

Then, we'll wrap it up, pick a winner and send you on your merry way to apply and spread the gospel.

Kapish?
Schedule: He's in Oregon, and I'm in NYC; hence, the conference choices. Teams initialed PRC will be covered here, and teams initialed AP will be covered on Digital Hoops Blast. Don't worry, though, we'll remind you.

WEEK 1
Monday, Apr 26 - NJ Nets (PRC)
Tuesday, Apr 27 - Minnesota Timberwolves (AP)
Wednesday, Apr 28 - Washington Wizards (PRC)
Thursday, Apr 29 - Sacramento Kings (AP)
Friday, Apr 30 - Philadelphia 76ers (PRC)

WEEK 2
Monday, May 3 - Golden State Warriors (AP)
Tuesday, May 4 - Detroit Pistons (PRC)
Wednesday, May 5 - LA Clippers (AP)
Thursday, May 6 - NY Knicks (PRC)
Friday, May 7 - New Orleans Hornets (AP)

WEEK 3
Monday, May 10 - Indiana Pacers (PRC)
Tuesday, May 11 - Memphis Grizzlies (AP)
Wednesday, May 12 - Toronto Raptors (PRC)
Thursday, May 13 - Houston Rockets (AP)
Friday, May 14 - Chicago Bulls (PRC)

WEEK 4
Monday, May 17 - OKC Thunder (AP)
Tuesday, May 18 - Charlotte Bobcats (PRC)
Wednesday, May 19 - San Antonio Spurs (AP)
Thursday, May 20 - Milwaukee Bucks (PRC)
Friday, May 21 - Portland Trail Blazers (AP)

WEEK 5
Monday, May 24 - Miami Heat (PRC)
Tuesday, May 25 - Utah Jazz (AP)
Wednesday, May 26 - Boston Celtics (PRC)
Thursday, May 27 - Denver Nuggets (AP)
Friday, May 28 - Atlanta Hawks (PRC)

WEEK 6
Monday, May 31 - Phoenix Suns (AP)
Tuesday, June 1 - Orlando Magic (PRC)
Wednesday, June 2 - Dallas Mavericks (AP)
Thursday, June 3 - Cleveland Cavaliers (PRC)
Friday, June 4 - LA Lakers (AP)

WEEK 7
Monday, June 7 - Eastern Conference Wrap-up (PRC)
Tuesday, June 8 - Western Conference Wrap-up (AP)
Wednesday, June 9 - Who would win the Eastern Conference based on Marketing (PRC)
Thursday, June 10 - Who would win the Western Conference based on Marketing (AP)
Friday - June 11 - Finale (Both)
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