Last week's Celtics-Wizards meeting drew fans' interest for reasons other than Jesus Shuttlesworth tallying his 20,000th career point, Boston extending its road resume to 10-1, and an overmatched Washington team losing by only a deuce to the Eastern Conference standings leader.
It had to do with Twitter and CNN Reporter, Wolf Blitzer.
Before you scratch your head, know that Blitzer has been a Wizard's season ticket holder for the last 10 years. He also actively tweets by himself, without delegating the micro-blogging 'task' to a shadowing assistant like some celebrities do. I won't mention names.
In the spirit of their continued commitment to connecting with fans and providing unique content in the social space, the NBA decided to hand over its Twitter reigns for an evening to the distinguished political anchor. Now do you recall TNT's Marv Albert drawing attention to Wolf tweeting during the broadcast?
Did you catch Wolf introducing the idea on The Situation Room?
Anyway, much like his beloved Wiz, Blitzer held his own.
He blitzed off 25 tweets on his BlackBerry (TwitterBerry application to be precise) throughout the course of the game, and gave fans real-time updates about the experience and on-court happenings.
When the final horn sounded, Wolf Blitzer vowed to return, but made it convincingly clear that a career transition was not imminent.
All that said, who's to follow...in his Twitter tracks that is?With their door still open for guest reporting, the NBA announced yesterday a second dose of 'Instant Amazing' at Friday night's Knicks / Clippers match-up (click image below for an enhanced view).
No, that's not a Photoshop job. Guess where I'll be tomorrow evening at 8pm?You got it.
Tune in...or better yet, join the conversation:
NBA: http://www.twitter.com/NBA
PRC: http://www.twitter.com/Peter_R_Casey
PS: Be on the lookout for a mid-day 'tweasure hunt.' The Knicks will be giving out a pair of freebie tix so you (and your guest of choice) can be inside The World's Most Famous Arena, too. Follow them closely: @TheNYKnicks. You can thank Jordan Maleh, voice behind the Knicks' Twitter feed, for hooking this up.
PPS: I'll be hiding a pair of tix as well. Details to follow.
PPPS: Last one, I promise. Thank you to Dan Opallo and John Acunto for giving me this opportunity. I deeply appreciate it!
