That's UNC Coach, Roy Williams, chopping off the last strand of nylon after the Tarheels' 2009 NCAA title run. Beautiful, isn't it?It takes a lot to cut down a championship net: Practice; preparation; talent; cohesion; perseverance; and persistence, among other things.
Oh, and of course a pair of scissors helps, too.
At a generous 5'10", all of the aforementioned elements are useless without a ladder. That's right; without Psycho T's shoulders to sit on or some sturdy rungs to climb on, Coach Williams falls far short of the obligatory net cutting ceremony.
Work with me on this one. The focus of today's post is the ladder, but not the one you're thinking of.
The ladder is a common cliche for moving up the hierarchy of a corporation. Here, we're talking about Forrester's 'Social Technographics Ladder,' which focuses on the 6 levels social technology participation.
From bottom to top, you have:
1) Inactives
2) Spectators
3) Joiners
4) Collectors
5) Critics, and
6) Creators
If your basketball program or product/service organization embraces social media and understands the ROI of adoption, then ideally, you're creating valuable content and making it go.In other words, you're on top of the social ladder cutting down nets.
Where do you stand?
Are you a social champion? Or, are you watching Shaq, the NBA, Jalen Rose, and John Calipari crush it online while you remain on the inactive list (or rung in this example).
Where do you stand?
Are you a social champion? Or, are you watching Shaq, the NBA, Jalen Rose, and John Calipari crush it online while you remain on the inactive list (or rung in this example).
If you're in the latter group (pun intended), what are you waiting for?
