Friday, December 12, 2008

Will the Brits fancy a franchise?

In 2007, the NBA established a brick-and-mortar office in "The Old Smoke." Now, there's increased conversation around the possibility of launching an NBA franchise in British capital of London. The Washington Post reports on the League's plan to leverage the 2012 Olympic Games as a way to cull interest in the third most popular round-balled game (yes, cricket prevails here) in the country.

As far as the Commish is concerned, "The UK is one of the most important markets in the world. So we're out there. I think the NBA, coming out of 2012, is going to take a huge leap with the recognition of our game." The Brits haven't participated in an Olympics hoops tournament in over 60 years, so I'll be excited to see how the host fans receive the game.

The Wizards could certainly use an Eastern Conference expansion team right about now to cast an 'L' on. But, just like the NFL's dabbling with European expansion, even that's not a guarantee.
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