Friday, March 12, 2010

Nike Basketball Leverages Facebook for "Tournament Ready Since Day One" Campaign

The attendance needle at Madison Square Garden has been stuck at 19,375 for the past few days. Bailing out on your day gig to take in some college basketball action is a true act of "sacrifice."

But it's March, right?

That's what you're supposed to do.

If you're willing to skip your 9 to 5 for the Big East Tourney, it's safe to assume you'd also give up your Facebook status during March Madness for the chance to win a Nike Basketball Pep Rally next fall on your favorite team's campus.

Agreed? If so, here are the details:

1) Visit NikeBasketball.com's Tournament Ready page
2) Click "Back Your Squad"
3) Find your favorite college basketball program on the map
4) Check out the gear or watch Jay Bilas break down your team's toughness
5) Click "Back Your Squad" one more time
6) Devote your Facebook Status*

*This allows Nike Basketball to post a status messages for you whether your team wins or loses. Are you confident in your team?

According to a Nike rep, "The team with the most backing before game time March 18 wins a Pep Rally next fall on their campus. We'll work with the school to bring food, water/soda, tees, and our Nike Basketball team (Nike iD, Nike Pro Combat, & Nike Basketball). It'll be a lot of fun..."

What say you?

Monday, March 8, 2010

Blue Ribbon College Basketball Tournament Guide

A shameless plug for my friends at Blue Ribbon Sports Media Group.

The NCAA men’s basketball tournament is almost upon us, which means Blue Ribbon College Basketball Yearbook’s popular tournament preview edition can’t be far behind!

For more than a decade, Blue Ribbon, the publication you’ve come to know and trust to give you the most accurate preseason information, has turned its attention to the greatest sporting event in the world. Blue Ribbon’s tournament preview consists of 144 pages filled with all the information you’ll need to enjoy the tournament, or win your office pool bracket contest.

The tournament edition features two pages on all 65 teams, including a 1,500-word season wrap-up and tournament outlook and a full page of statistics and tournament history. We also include blank brackets and our own fearless predictions.

Reserve your copy now at www.blueribbonyearbookonline.com or by calling 1-877-807-4857 from 8 a.m. to 5:30 p.m. Eastern Monday through Friday. Hurry. Supplies are limited!

Monday, March 1, 2010

The Walt "Clyde" Frazier Approach to Twitter

Slides are so 1.0, but some people still find value in having bullet points in front of them. Just in case you're one of them, I've included them below. 

This was from the first-ever New York Knicks Tweetup held on Saturday, February 27, 2010. 

New York Knicks' 2010 Tweetup: #NYKTweetup